Brandsense
Martin Lindstrom
Highlighted the impact of multi-sensory brand experiences on user perception.
Hi, I'm Tatiana
I came to design through psychology: how people reason under uncertainty, what builds trust, and what breaks it. That lens shapes every system I build. Before I design a screen, I ask what the person using it is afraid of and what they need to feel confident.
I'm a Product Designer with over 10 years of experience across GovTech, FinTech, LegalTech, and e-commerce, leading end-to-end design from discovery to delivery.
My work reached 2M+ users and was recognized among Brazil's Top 3 public sector innovations, selected from 600+ projects nationwide.
I hold a Master's in Psychology and a Bachelor's in Communication from the Federal University of Ceará (UFC), which ground my approach in human behavior, empathy, and evidence-based decision-making.
Experience
Milestones in My Career
2026 to Present
Product Designer & Consultant
ScanAPIProduct strategy and UX for an open-source API testing workflow, highlighted among 71 important open-source projects in GitHub Secure
2021 to 2026
Lead Product Designer
Municipal Attorney General's Office (PGM)Led design of Top 3 Public Innovation in Brazil
2018 to 2021
Senior Product Designer
Trends Content (International Agency)End-to-end design for fintech and e-commerce clients
2013 to 2017
2012 to 2013
Early-Stage Founder (Accelerator Alum)
85 Labs AcceleratorAccelerator alumna, launched a digital product startup
Education
Master's in Psychology
Federal University of Ceará (UFC) (opens in a new tab)
2018 to 2020. Research focus on human behavior and decision-making applied to design
Bachelor's in Communication (Digital Design)
Federal University of Ceará (UFC) (opens in a new tab)
2010 to 2015. Specialization in digital design, branding, and interaction
Tools
Languages
- Portuguese : Native
- English : Advanced
From the portfolio
My flagship work at PGM is an award-winning GovTech ecosystem (+135% municipal revenue, 2M+ citizens, Top 3 Public Innovation in Brazil), together with the Legal Case Management System and the Taxpayer Portal. Full case studies and metrics live on the portfolio.
View portfolioCommunity & Volunteer
Beyond client work, I've spent years helping build the design and tech community I benefited from.
Startup Weekend
Served for three years as a mentor and organizer across multiple editions, empowering aspiring entrepreneurs.
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Byte Girl
Organized four annual conferences focused on women in technology, each with 300+ in-person attendees, closing the gender gap in tech in Fortaleza.
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Cumbuca Dev
Guided underrepresented groups into tech through projects, mentorship, and workshops, helping people from diverse backgrounds build careers in technology.
(opens in a new tab)Books That Shaped My Design
The Blueprint of My Process
The Design of Everyday Things
Don Norman
Shaped my understanding of user empathy and designing for clarity.
Design para um Mundo Complexo
Rafael Cardoso
Inspired me to tackle complex systems with a holistic, connected design approach.
The Brand Gap
Marty Neumeier
Showed how strategy and creativity must work together to build strong brands.
Change by Design
Tim Brown
Reinforced my belief in human-centered, iterative design as a driver of real change.
The Design of Everyday Things
Steve Krug
The core text behind my obsession with simplicity and intuitive usability.